12 April 2022

NOAH: The Future of Money

Our vision for changing the world by putting digital money in the hands of the next one billion people.

NOAH: The Future of Money
    Hello world, we are NOAH!

Hello world, we are NOAH!

A storm has been brewing for years. A storm of destabilization, a storm of uncertainty, a storm of change.

The story of The Storm is universal — The Colossal Deluge. The Great Flood. This great myth echoes in the collective unconscious of every culture and religion worldwide. Fundamentally, it's a story that reaches all of us. It's a story that informs us of what happens when we’re at a threshold — torn between two worlds — between a flawed, broken world and a newer, more prosperous future.

The storm of our age is financial. Our current economic system is based on debt, and the creation of money from nothing steers scarce resources into fewer and fewer hands. It's the supreme expression of inequality, a trend toward marginalizing an ever-increasing number of people. Our world isn’t adapted to global financial inclusion, and it's not getting better. It’s getting worse.

Inflation eats away at the purchasing power of our savings, and the value of fiat currency grows more and more volatile. Each irresponsible change in monetary policy and each torrent of economic debt has created bouts of turbulence. It’s all too small for us to notice, but just large enough to generate apprehension across the globe.

Each day, clouds gather. Each week, storms grow in strength. And as the storms turn into tempests, and the tempests into typhoons, a flood will inevitably precipitate. The tremors are growing louder and louder, from a breathy whisper into a thunderous roar.

This storm presents enormous consequences for people around the globe. Three-billion people are unbanked around the world. Billions under oppressive governments' financial controls. Families are subject to remittance companies that gouge them with exorbitant fees. No access to credit. No access to banks. No access to property rights. These are rights that financially privileged countries take for granted, but ones that billions around the world simply don't have.

Bitcoin fixes this, as the adage goes. Bitcoin fixes the discrimination of the current system. Bitcoin fixes the centralized control of our money. Bitcoin fixes the lack of transparency and trust in our financial institutions. Bitcoin fixes many core problems of modernity, but Bitcoin can’t on its own. Bitcoin is the ark that will save billions from financial instability. We need to help guide people onto it, steer them, and help them access the tools and services necessary to live their lives on it. That’s where we’re going. And that’s where NOAH comes in.

NOAH believes in four major pillars of financial inclusion:

  1. SEND — we want a world where anyone can send money to anyone, anywhere, at any time.
  2. EARN — we believe every individual, no matter their background, should have access to secure savings, build wealth and work toward financial stability.
  3. PAY — we think everyone has a right to pay for essential goods and services without barriers and to receive payment for the things they sell.
  4. REWARDS — we believe participating in this financial revolution should be rewarded, no matter where you live or what you do.

We want everyone to send and receive bitcoin however they want. We want everyone to have access to earning interest on their savings. We want everyone to have the freedom of credit if they choose. And we want everyone to be able to do it effortlessly. With no frills. No fees. No red tape.

Just as Noah steered the Ark, kept it afloat, and guided life toward a new beginning, we here at NOAH want to do the same with Bitcoin — we want to guide humanity toward a new, sustainable global financial system. We want to make it easy, actually easy, for billions to use Bitcoin. A world where money and financial infrastructure are available to everyone, not a world where financial privilege is reserved for the few.

We want everyone to send and receive bitcoin however they want. We want everyone to have access to earning interest on their savings. We want everyone to have the freedom of credit if they choose. And we want everyone to be able to do it effortlessly. With no frills. No fees. No red tape.

We want to welcome you to a world where you are in control of your money. Not a bank, not a company, not a government. Just you.

Bitcoin is your bank. Bitcoin is your money. Bitcoin is your decision. It's a new world, daunting but filled with promise.

It's a new world, and we want to take you there. The Ark is here. Welcome aboard. Welcome to NOAH, the Future of Money.

Please be aware that: Cryptocurrencies are unregulated in the UK; Cryptocurrencies are not protected under Financial Ombudsman Service or Financial Services Compensation Scheme (FSCS); Profits may be subject to capital gains tax; The value of investments can go down as well as up.

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